Professional and Strategic Communications Essay

Professional and Strategic Communications - Essay Example It therefore fuses the pushing and the delivering through the communication of the best message through the right channels as measured against a well-considered communication-specific and organizational goals. Strategic communication always involves different professional disciplines that may include management, technical communication, advertising and media relations amongst other relevant disciplines. Successful strategic communication must endeavour to communicate in order to influence a target audience or group of individuals and must be rational and authentic. Therefore, strategic communication concerns itself with planning for the future, implementation of specific tactics and taking into consideration the dynamism of the environment. This paper explores both professional and strategic communication through the exploration of the important role that behaviour change plays in successful communication and the challenges in the management of communication. For effective profession al and tactful communication, it is important that the person or the organization observes certain factors. The person communicating must be able to determine his objective before embarking on the communication in that you should understand the message before expressing it to others as establishing the goal will make the communication is concise and appropriate. It is important to consider your relationship to the audience or the persons to whom the communication is intended to by keeping and adhering to your professional status in mind as you communicate to the audience in anticipation of their reaction to the message being conveyed. The person communicating must use the appropriate terminology to demonstrate his professionalism and competence in passing the message across. Professional communication dictate that the person stays in control of his body language as the audience normally evaluates the message and its intention based on the posturing and the choice or words as even th e most tactful message can repel an audience. Azjen’s Theory of Planned Behaviour (TPB) The Theory of Planned Behaviour (TPB) as espoused by Icek Ajzen is important as it helps us in the understanding the transformation in behaviour of a person as it predicts deliberate behaviour or that behaviour that has been planned. It was developed after the discovery of the fact that behaviour is not always fully voluntary and under control which was later taken as perceived behavioural control. Therefore, the Theory of Planned Behaviour (TPB) states that the actions by human beings are guided by three considerations which include the behavioural beliefs which are those that are due to the consequences of behaviour and normative beliefs that are those beliefs about the normative expectations of others. Another consideration is the control beliefs that are the belief about the presence of factors that may expedite or impede the performance of behaviour. These considerations argued by Ajz en are important in the changing of the behaviour of human beings. It is important

Labor Relations Essay Example | Topics and Well Written Essays - 1500 words

Labor Relations - Essay Example Based on this premise the company maintains good relationship with its employees and this is the basic fact behind the success that the company enjoys at the international level. Every employee of the company, irrespective of the level at which he or she operates, make noticeable contribution to the overall performance of the company. This value is reflected in the activities and policies made at the managerial level of the company, which ensures that the employees are encouraged to put their best efforts so that they might help the company maximize its performance. The organizational leaders have developed the Workplace Rights Policy of the Coca Cola Company by strictly following the international standards for human rights, the Universal Declaration of Human Rights, the Declaration on Fundamental Principles and Rights at Work proposed by the International Labor Organization's and also the United Nations Global Compact. This policy is equally applicable to all the members, irrespect ive of the proportion of stake it holds in the company. In all the countries in which the Coca Cola Company operates, it makes sure that the principles strictly abided by the bottling partners of the company, although these companies might operate independently as separate organizations. The company also encourages them to adopt these policies so that these partner organizations might work in a more synchronized manner with the Coca Cola Company. The labor employment policy of the company includes the following major components; freedom of Association, campaign against forced labor, campaign against child labor, freedom of collective bargaining, discrimination among laborers on the basis of cast, race or social status, working hours, proper wage rate, healthy and safe Workplace, security at the workplace and engagement of the stakeholders of the company as well as the entire community (Coca-Cola India, 2010). Labor-related issues Racial discrimination Racial discrimination is a seri ous problem for the multinational corporations. Since they operate in different countries they are required to maintain the traditions and cultures of the regions. Since they utilize the labor force of the relevant country, the management has to be conscious about the about the rights and the demands of the local labor force and make policies that would not hurt the interests of these laborers. In 2000, Coca Cola paid $192.5 million for settling a lawsuit against racial discrimination in the US segment of the company. This was aimed at changing and managing the way minority employees are treated in the country. An allegation made against the company in 2003 said that black skinned population is underrepresented in the top management of the company and they also receive less payment than their white skinned counterparts (Business-Human rights, 2013). Issues with Coca Cola Although the Coca Cola Company has a strong employee policy and believes in maintaining good relationship with la bor unions in all the operating segments in the world, the company has faced strict criticism from the public, the media and other international watchdogs. In some of the countries in which the company operates, it has been charged of providing degraded working conditions to the workers and also accused of inhuman behavior with the labor union leaders. Particularly, in the